Examples

Below are a few of the projects I had the pleasure of developing in recent years.
​I look forward to the next challenge.

Only 40% of a community knows you exist as a business
We developed awareness campaigns using Geo Fencing to to help small craft breweries reach the other 60%.

Viral Marketing at the Harley-Davidson Summer Dealer Meeting

We decided to share how viral marketing can work with a large group of people at the Harley-Davidson Summer Dealer meeting. We had arm bands produced with the Summer Dealer Meeting graphics.  Each arm band had 3 tear off tabs. We also had a sign in the booth announcing that we would be giving away a FREE iPad each day to the winner of our viral marketing contest. “Please ask how to enter.”
​
When someone asked, we would put on an arm band and take one tab off and place it into a fishbowl. We would explain to them that to increase their chances of winning they needed to go find 2 other people without arm bands and bring them back to our booth. With each person they brought into our booth we would pull another tab, and pace it into the fishbowl, while we gave the person they brought in an arm band and explained the process to them.

By the time we had the first drawing we had quite a large crowd at our booth (see the video). We would then give a brief explanation of viral marketing and how it could be used at the dealership level. Then we would pick a name and present the iPad.
Once the crowd has disbursed after the first drawing, I had several executives from Harley-Davidson stop by to inquire as to how we got so many of their dealers to stop by our booth at that time. By the end of the drawing the 2nd day we were asked not to do the viral marketing again at future shows. 

Apparently, we were drawing larger crowds for our viral marketing than the Motor Company was for some of there sessions. 

The Empowered Apparel Buyer Workshop

Educating Customers
We found when working with small craft breweries that many of the people charged with managing their retail programs had little or no experience in design, decoration or displaying of products. We developed an online course they could take that would teach them everything they would need to know to become a better buyer.  

Laura Kohler's 25th Work Anniversary 

Commemorative Video Book

25 Years Of Service
Kohler was looking for a unique way to highlight Laura Kohler's 25th anniversary with the company. We developed the video book that features videos from people Laura has worked with sharing stories of their time with Laura. It also included a book with messages and signatures from many others who wanted to wish her a happy 25th anniversary. Only 10 copies were produced.

Dale Earnhardt Daytona 500 Win Poster

Dale Earnhardt Wins at Daytona
When Dale finally won at Daytona Snap-On Tools wanted to promote the win through it's deal network. We worked with NASCAR and Daytona Motor Speedway on this poster to commemorate Dale's Win of the 40th Daytona 500 race. 

NASCAR Race Day Photo Card

Race Day Photo Card
To be used at Race Day events as a memento of the day. A photo of the recipient would be placed inside of each card and given at the end of the event. 

Harley-Davidson Rider's Edge Program Materials

Kohler Memoir's 20th Anniversary Coloring Book

Kohler Memoirs Adult Coloring Book
Developed for the retailers to use when working with customers to provide a unique way to present the product line. The retailer would give to the customer to take home with notes about the style of fixture the customer was interested in and the retailers information.

Harley-Davidson Indoor/Outdoor Patio Lights

Iconic Harley-Davidson Bar & Shield logo shaped patio lights
Developed through our Hong Kong office for the US Licensed Product Summer 2010 selling season. 

Custom Key Tag
Developed for our European Office.  A new key tag was designed for each model year.  Dealers would give to a customer when they came to pick up their new motorcycle.

Year's of Service Program
Developed for dealerships to recognize their employees.  Milestone years included a precious stone related to the number of years employed. 25 years came with a diamond. 

Pull Apart Key Tag 
The base is Harley-Davidson's Juneau Avenue headquarters in Milwaukee, Wisconsin and the motorcycle is a Heritage Softail. You push the gold section of the building to release the motorcycle. We developed this as a licensed product.

Snap-On Tools Ratchet Pen
Made to look like an authentic Snap-On ratchet but when you twist the base of the handle a ballpoint pen emerges.

Appointment Setting Direct Mail Piece
Developed this direct mail piece sent to marketing executives to discuss creative promotional marketing. Had a very high response rate. Eventually replace with cell phone promotion below.

C-Suite Door Opener
Sent a pre-paid phone with my number preset as #1 with a note saying "We should talk, press #1 to dial." Then I would wait for the phone to ring. 100% return and I would get the phone the phone back during the meeting to reuse again.